Media Marketing

VOD offerING for 3G mobile phones

Context AND client expectations

• Launch a 3G Internet mobile offering with a strong focus on VOD.
   
• The objective was to:
• Conduct project management for the launch of the service by the three mobile operators;
• Assist in the choice and implementation of the technical solution;
• Select internal and external contents and ensure adaptation to mobile interface;
• Define the business model and a 3-year business plan;
• Follow up commercial activities.

Greenwich insight AND Solution

• Business model and product positioning:
• Product definition: content, services, story board
• Business model: tariffs, revenue forecasts, costs
   
• Programme management:
• Animate internal team
• Establish and follow up relationships with content providers, ASPs, mobile operators

Client benefits

• A breakthrough positioning and successful launch of a brand new offer;
• A strong VOD offering: Biggest mobile VOD offer launched by an editor (more than 2OO VOD at launch and more than 500 new VOD/month); 
• An operational organisation for take-over of the project;
• Real know-how in mobile VOD formatting.