Strategy and management consulting in Telecom and Media

High speed mobiles

Glossary

3G+ :
3G+ is a commercial naming that designates HSDPA, an evolutionary improvement for the UMTS standard. HSDPA achieves the increase in the data transfer speeds up to 10 times higher than 3G (UMTS) technology.

EDGE :
Enhanced Data Rates (EDGE) is an evolution of the GSM mobile network technology technology. It is generally classified as a 2.75G network technology. It allows to increase data transmission rate and improve data transmission reliability.

HSDPA :
High Speed Downlink Packet Access (HSDPA) is an evolutionary improvement for the UMTS standard. HSDPA achieves the increase in the data transfer speeds up to 10 times higher than 3G (UMTS) technology.

UMTS :
Universal Mobile Telecommunications System (UMTS) is one of the 3rd generation mobile technologies. It supports up to 1,920 Mbit/s data transfer rates in theory although at the moment users in deployed networks can expect a performance up to 384 kbit/s. Nonetheless UMTS enables downloading of music and video content, as well as live TV or Video telephony.

Greenwich Consulting has developed an excellent understanding of enabling technologies such as EDGE, UMTS, HSDPA as well as the key components for client proposals (terminals, specific services, content).

In particular, we operate in:

  • Putting together candidature dossiers for obtaining UMTS licences;
     
  • Developing EDGE / UMTS / HSDPA strategic and business plans;
     
  • The drafting and operational implementation of offerings/launches of innovative services (TV, Video, Visio, Music, WAP, etc.);
     
  • Enriching data services made possible by the properties of high speed mobile technology (WAP portals, mobile Internet, etc.);
     
  • Optimising content provider management.

Precursor positioning, specialising in telecom, has enabled Greenwich Consulting to acquire its expertise and credentials in high added-value new generation mobile telephony, covering both:

  • Development via experience acquired during the first launches of UMTS, which today allows us to offer our services to telecom operators considering the launch of 3G+ technology in any country;
     
  • Optimisation in countries that have already launched 3G+ technology and gone beyond the mass conquest stage, via all the leveraging required to get there (e.g., QoS, client proposals, product marketing, marketing the offerings, client marketing, customer fidelity).