Strategy and management consulting in Telecom and Media

Introduction

Glossary

FTTH :
Fiber To The Home (FTTH) is a form of fiber optic communication delivery in which the optical signal reaches the end user's living or office space. This still expensive technology will compete with xDSL / Cable on dense area offering much higher data transfer rates (1 Gbit/s) and reliability.

ISPs today are forced to face new challenges as the structure of their market evolves and diverse key issues need to be addressed :

  • Consolidation of the markets in major European countries, with the emergence of new giants with both fixed and mobile solutions
  • Significant take up of high bandwidth services, driving ISPs to further invest in very high bandwidth networks (FTTH)
  • Product innovation by competitors and substitutes, with new features supporting new services
  • The need for investment in entertainment content (TV, video, gaming, music) including premium content as ISPs position themselves as “digital entertainment” players
  • Competition between various players (consumer electronics, media and telecom companies) to control the “Home Network”

Greenwich Consulting has developed strong knowledge related to these major issues and assists clients on strategic assignments (strategic positioning, marketing, organization) around the following topics :

  • FTTH
  • Content strategies
  • Quadruple play
  • Home Network